Prime Minister Datuk Seri Najib Razak (eighth from left), Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi (eighth from right) and Northern Corridor Implementation Authority (NCIA) chief executive Datuk Redza Rafiq (seventh from right) after the exchange of memorandum of agreement documents with four private companies, namely Pertubuhan Peladang Kawasan (PPK) Kuala Muda Selatan, Temasek Growth Sdn Bhd (TGSB), FigDirect Sdn Bhd and Attest Research Sdn Bhd (ARSB), in Putrajaya yesterday. With them are (from left) PPK Kuala Muda Selatan (Kedah) chairman Muhd Subuhi Saad, NCIA council member Tan Sri Bakke Salleh, NCIA council member Tan Sri Dr Ali Hamsa, TGSB head of finance Mohd Samsuri Hussin, NCIA council member Tan Sri Nor Mohamed Yakcop, TGSB chief executive officer Mohd Farid Mohamad Ali, Minister in the Prime Minister’s Department Datuk Abdul Rahman Dahlan, NCIA council member Datuk Seri Zainal Abidin Osman, Perlis Menteri Besar Datuk Seri Azlan Man, Kedah Menteri Besar Datuk Seri Ahmad Bashah Md Hanipah, Perak Industry, Investment and Corridor Development Committee chairman Datuk Mohd Zahir Abdul Khalid, ARSB managing director David Ho Sue San and FigDirect managing director Robin Lim Wei Yong.
THE economic fortune of Perlis, Kedah, Penang and Perak — the four states in the Northern Corridor Economic Region (NCER) — are set to receive a boost from a slew of projects this year.
As new initiatives and innovation facilities within the four states take off, the spillover effects will not only benefit those working and living in the economic corridor, but also position Malaysia as a leader in several sectors.
The Northern Corridor Implementation Authority (NCIA), which is targeting to facilitate a total of RM6.5 billion in investments for the NCER, is poised to work with four firms on projects in the manufacturing, logistics and agriculture sectors, respectively.
“A superfruits project, which will be developed in Perlis, is set to provide Malaysia with an import substitution of RM6 million a year once it takes off,” said NCIA chief executive Datuk Redza Rafiq.
The reported value of Malaysia’s annual superfruit imports stand at US$144 million (RM577.44 million).
Superfruit is a marketing term used in the food and beverage industry and keys to marketing a successful superfruit product reportedly includes the native fruit qualities. Scientific evidence suggests they have potential health benefits. The project involves marketing and developing a strategy to attract consumers.
The reported value of Malaysia’s annual superfruit imports stand at US$144 million (RM577.44 million).
Superfruit is a marketing term used in the food and beverage industry and keys to marketing a successful superfruit product reportedly includes the native fruit qualities. Scientific evidence suggests they have potential health benefits. The project involves marketing and developing a strategy to attract consumers.
