Job Summary: 

A Business Intelligence Analyst focusing on market research, business opportunities, new markets, competitor analysis, CRM, and data reporting plays a pivotal role in helping organizations navigate competitive landscapes, identify growth opportunities, and enhance customer relationships through data-driven insights and strategic recommendations.

Job Responsibilities: 

  • Conduct thorough market research using various sources (industry reports, databases, surveys, etc.) to identify trends, opportunities, and threats.
  • Analyse market dynamics, customer behaviour, and economic trends to provide actionable insights to stakeholders.
  • Identify and evaluate potential business opportunities based on market research and analysis.
  • Develop business cases and feasibility studies for new initiatives or expansions into new markets.
  • Assess the viability and attractiveness of entering new markets based on market size, growth potential, competitive landscape, and regulatory environment.
  • Provide recommendations and strategies for market entry or expansion.
  • Analyse competitors’ activities, market positioning, strengths, and weaknesses.
  • Benchmark company performance against key competitors and industry benchmarks.
  • Utilize CRM systems and tools to manage customer data, analyse customer behaviour, and improve customer retention and satisfaction.
  • Segment customers based on demographics, preferences, and purchasing patterns to tailor marketing and sales strategies.
  • Develop and maintain dashboards, reports, and KPIs to track business performance, market trends, and key metrics.
  • Stay updated with industry trends, best practices, and emerging technologies in BI and market intelligence.
  • Recommend and implement process improvements to enhance data collection, analysis, and reporting efficiency.
  • To carry out all any other duties, functions and responsibilities as directed/ set out by the Management


  • Bachelor’s degree in Business Administration, Economics, Marketing, Statistics, or related field.
  • Proven experience (typically 3-5 years) in business intelligence, market research, or related roles in seaport and logistics industry and any related field.
  • Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
  • Proficiency in Microsoft Office and data analysis tools (e.g., Excel, SQL, Tableau, Power BI) and CRM software.
  • Excellent communication skills, both verbal and written, in English and Bahasa Malaysia.
  • Strategic thinking and problem-solving abilities to translate data into actionable insights and recommendations.
  • Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.

Closing date:

25th July 2024

Please send your CV with full details on your academic qualification, working experiences, current and expected salary, contact numbers, copies of academic transcripts and certificates including latest passport size photograph to [email protected] before the closing date